If you consult risk management experts, they will advise you on the essentiality of diversification. Selling on various platforms enhances your risk management. For instance, an accident may occur on your instore – a fire outbreak. Or else your online store account is blocked or suspended. If you adopted multichannel retailing as your business strategy, you could not suffer a significant financial hitch as other channels will continue streaming in revenue. Hence, you can diversify your risks. In a word, multichannel selling is a sensible idea for businesses with a dream to succeed. As such, as a new or a veteran webpreneur, following the approach is recommendable.