Focusing on one marketplace is no longer a viable idea. In this era, you need to diversify and reach out to more prospects across the globe. However, it is always recommendable to test the waters before dipping both legs in them. Multichannel retailing can be a good strategy to test new markets. By selling on different platforms, you can analyze the potential of the target market. For instance, if you are targeting Spain customers, you can use the data from various platform to assess whether entering that marketplace will be a gain or a loss to your business. Thus, you can make conscious decisions. If you are planning to go international, this approach is an excellent litmus to test the viability of your business in the new markets.