One of the biggest mistakes that most business make when it comes to the domain name is that they only think about what is current and about the trends that are going on at the moment instead of focusing on the future as well. The domain name is probably the one thing you won’t be able to change down the road, so you need to make sure that you pick a name that will stand the test of time. I need to pick something that will present to your customers years from now and that it will make sense with what you’re selling. Don’t try to make it trendy by using current logo or trendy words because it is likely that years from now those words are not being used and paperwork and he’s your customers, which will be a danger to your business.
Keep things simple
Apart from making sure that you’re using a name that can resonate with customers years from now, you also need to make sure that you’re not making things overly complicated. You want the customers to be able to actually remember the name, so when you’re buying the domain name, you need to focus on simplicity and ease. This means that instead of going for an overly complicated name you should try to keep it as short as possible, avoid using slang, avoid using numbers or punctuation signs, avoid using capital letters, and overall try to make everything as simple as possible to remember. Tongue twisters are not the way to go when you’re coming up with your name, and we think that you really need to remember this in the process.